The government is starting to target the African market as a new destination for expanding Indonesia’s creative economy (ekraf) products. Through the Ministry of Creative Economy (Kemenekraf), the government is exploring cooperation with Nigeria which is considered to have the potential to become a gateway for Indonesian creative products to enter the African region.
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Nigeria has the potential to become entry point for Indonesian cinema in the African region. Apart from building industrial collaboration, we also need to understand market trends, community needs and creative products that have great opportunities there. That way, Indonesia’s creative economy champions can be better prepared to enter the African market in a sustainable manner
