Illustration Image (Photo : Zoyalink)
Each social media platform has different characteristics. I tried uploading the same content to Facebook, TikTok, and Zoyalinkto see the experience on offer, from how content is distributed to the features available to creators.
Lately I’ve been wondering whether the experience of creating content on each platform is really different or actually almost the same. Finally, I tried uploading content with a similar theme to Facebook, TikTok, and Zoyalink.
I’m not looking for which platform is the best. My goal is just to experience for myself what the experience of using each platform is like as a creator.
The results turned out to be quite interesting.
Facebook Still Relies on Communities
Facebook Logo (Source: Facebook)
When uploading content on Facebook, I feel that more interaction comes from friends, family, or people who already know our account before. Facebook groups are also still quite an effective place to share information according to certain interests.
If the main goal is to build a community or discuss, in my opinion Facebook still has its own advantages.
TikTok Prioritizes Short Videos
Logo TikTok (Sumber: Tiktok)
Unlike Facebook, TikTok feels much more dynamic. Newly uploaded videos can immediately get viewers even if the number of followers is not large.
But the competition is also very high. Creators must be able to attract attention in the first few seconds because every day millions of new videos appear.
Zoyalink Combines Content Sharing and Creator Program
Zoyalink Logo (Source: Zoyalink)
The experience I had on Zoyalink was slightly different compared to the two previous platforms. Here users can share stories, images and videos on one platform.
What I think is interesting is that there is a Creator Program which is activated automatically from the time the account is successfully created. There is no minimum follower requirement or separate registration process to take part in the program.
Rewards are given based on the number of Valid Views obtained by each content. The system also carries out verification to filter out activities that do not meet the requirements, such as the use of bots, spam or repeated clicks. Creators can monitor the number of Valid Views, content performance, and estimated rewards via the available dashboard.
In my opinion, this kind of approach provides an opportunity for new users to start creating without having to wait for a certain number of followers before they can join the creator program.
Each Platform Has a Different Character
After trying all three, I actually feel that each platform has a different function.
Facebook is more suitable for building interaction with the community. TikTok offers great reach opportunities through short video content. Meanwhile Zoyalink combines story, image and video sharing features with Creator programwhich gives appreciation based on View Valid.
Ultimately, no one platform can be said to be best for everyone. It all comes back to the goals of each creator. The most important thing is to continue creating useful content, consistently work, and choose the platform that best suits your needs.
