kumparan launched AMPM, a news program livedaily on TikTok which presents a new way to enjoy news through a more interactive experience. Airing every day at 08.00-10.00 WIB and 19.00-21.00 WIB, AMPM invites the audience to participate in determining important issues that will be discussed by host to be discussed directly during the event. With this format, AMPM is presented as checkpoint daily news that is simple, relevant, and easily accessible.
The launch of the AMPM coil was carried out in an inaugural session with the Minister of Communication and Digital of the Republic of Indonesia, Meutya Hafid. In this session, Meutya also greeted the audience, read a number of important issues, and discussed directly with the audience who joined via TikTok LIVEcoil.
“I want to congratulate you on the arrival of the coilAMPM, the name is very interesting, hopefully this will become a new space for people to get news updates in a fast way“It’s great and fun,” said Meutya Hafid.
Via format liveinteractive, AMPM provides a more participatory experience than general news consumption. Audiences not only follow developments in the latest issues, but can also interact directly, provide responses, and participate in determining discussions that will take place during the broadcast.
The launch of AMPM is part of Kumparan’s commitment to continue to provide innovation in the experience of accessing news in the digital era. As the way society consumes information changes, Kumparan continues to develop news formats that are closer to audience habits, without reducing the quality, credibility and depth of the information conveyed.
